Journal #14

While in Hastings the other day, I noticed that the movie cover for the "Avatar" uses Papyrus to spell out "Avatar." I thought this was really funny because I feel like Papyrus is always being knocked down by design gurus and graphic designers, but in this cases, one of the most successful movies of all time incorporates the type in their logo! I actually really like the font; however, I think the fact that it's so common takes away some creative points off anyone who uses it. I think like any typeface, there's definitely some times where Papyrus may actually be the BEST possible choice of font, but again, the fact that it's so common makes it less of a good choice.