Journal #12

In this advertisement, it shows Halley Berry looking sexy in a lake with her signature written on her back and a picture of her fragrance in the bottom right. The handwritten signature is placed there to give off a personal vibe to viewers of the advertisement. The handwriting in this advertisement works well because it adds that personal touch to the ad, without sacrificing the beauty of the ad. The graphic designer did a great job choosing the color of the signature, because it flows really well with the rest of the colors in the ad. Ultimately, I think this is a good advertisement for the perfume because it looks good, shows people the fragrance, and the person backing the perfume.