Journal #11

In this advertisement, it simply shows an attractive woman who's obviously in great shape, working out with the packaging  of the supplement, "Hydroxycut" right next to her. The connotative aspect of this ad is that if you take hydroxycut and work out, you will end up looking like the model in the advertisement.

This advertisement has shown to work very well in numerous cases because it like all fitness supplement advertisements use this method. By incorporating rapid physiological change combined with a good looking person, everyone thinks that if they were to do this supplement, they'll end up looking, or at least get as close to looking like the person in the advertisement, as humanly possible.